
OUR
STORY
To us, Wilmington's an entire vibe. The further you explore, the deeper you fall in love. We wanted to create a brand that allows you to showoff your pride ILM's chill, laid-back atmosphere.
Like so many of us, Wilmington isn't my first home, having moved here in 2020. It only took one short visit with a close friend to tell me this was "home". Since that time, I've only grown more and more prideful of where I live. It's that new found love that inspired the idea of Wilmington Beach Brand.
​
It was a random warm December Saturday on the Carolina Brach Boardwalk where concept was created. You'll often find me in flip flops, hoodies and a hat - and as such, am often representing our local (amazing!) breweries. So the thought came "what if someone created a brand representing all our community has to offer". That "what if" turned into "why don't I" - and here we are, Wilmington Beach Brand Est. 2023.
OUR TEAM

Mike Charland
Beach by day, brewery by night - Mike just loves to soak up all that Wilmington has to offer.
Frankie
Just a beach going bulldog! Frankie loves naps, drives, her dad and the occasional hoodie on cooler, windier days